Backes & Strauss Case Study

Now this is a real gem - Zeitgeist, Youth Marketing Forum at IIFT proudly presents "DIAMOND WAR" in association with Backes & Strauss, London. What's the contest about? Well it's pretty simple - Backes & Strauss is interested in launching it's brand in India. Just design a launch strategy and you can walk away with a cool $2000 as first prize. The second prize is worth $1000.

The dates to keep in mind are -

Launch of Case Study - 13/10/2007
Last Date of Submission - 27/10/2007
Results on - 16/11/2007

*Entry By Invitation only .. Visit the Quo Vadis website for further details.